Tag
#Footfall Analytics
4 articles
Retail Conversion Rate: How to Measure and Improve It with Footfall Data
Conversion rate tells you how many of the people who walked in actually bought something. This guide shows you how to calculate it from footfall and POS data, what a healthy rate looks like for your store, and the practical levers that move it.
Privacy-First People Counting: Anonymous, On-Premise, No Facial Recognition
A clear, honest explainer of privacy-first people counting. We cover body-only detection, on-site video processing, what data is stored, and why only anonymous numbers ever leave your building, without overstating what any system can promise.
Footfall Analytics Explained: The Retail Metrics That Actually Drive Decisions
Footfall analytics is more than a visitor count. This guide walks through every metric that matters, from capture rate to dwell time to conversion, and tells you which business decision each one supports so you spend your time on the numbers that change outcomes.
What Is People Counting? A Complete Guide to Camera-Based Visitor Counting
People counting tells you how many people enter and move through a space. This guide explains what it measures, the main technologies behind it, and where software running on your existing cameras fits compared with sensors, beams and Wi-Fi.