Footfall Analytics
Retail and venue metrics derived from foot traffic: visitor counts, dwell, peak hours, capture rate and benchmarking.
How to Choose a People-Counting System: A Buyer's Guide
Choosing a people-counting system comes down to five things: what hardware you have to buy, how you prove accuracy, how it handles privacy, what it integrates with, and how it is priced. This guide walks you through each one so you can compare vendors on the same terms.
How to Find Your Store's Real Peak Hours with Footfall Data
Sales reports show when you sold, not when you were busy. This guide shows how hourly and daily footfall data reveals your store's real peaks, including the browsers who never buy, and how to turn that into staffing and promotion decisions.
Dwell Time in Stores: What It Means and How to Measure It
Dwell time is one of the clearest signals of shopper engagement you can measure without asking anyone a question. This guide explains what long and short dwell tell you, how it is measured per zone anonymously, and how to act on it.
What Is Capture Rate in Retail and How Do You Improve It?
Capture rate tells you how good your storefront is at pulling people in off the street or mall walkway. This guide explains how it is calculated, what window and entrance changes do to it, and how to read it with illustrative example numbers.
Footfall Analytics Explained: The Retail Metrics That Actually Drive Decisions
Footfall analytics is more than a visitor count. This guide walks through every metric that matters, from capture rate to dwell time to conversion, and tells you which business decision each one supports so you spend your time on the numbers that change outcomes.