Conversion & Merchandising

Turning footfall into conversion rate, zone performance and layout decisions by pairing counts with sales data.

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Retail Conversion Rate: How to Measure and Improve It with Footfall Data

Conversion rate tells you how many of the people who walked in actually bought something. This guide shows you how to calculate it from footfall and POS data, what a healthy rate looks like for your store, and the practical levers that move it.

July 7, 2026·16 min read

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