Tag
#Retail Analytics
9 articles

How to Set a Safe Occupancy Limit and Get Alerted Before You Hit It
A capacity limit only helps if your team gets a warning before the space fills, not after. Here is how live occupancy is counted from entries and exits, how to choose a threshold, and how to set an early-warning alert.
Staffing to Footfall: How to Match Rotas to When Customers Actually Arrive
Most rotas are built on habit, not on when customers actually arrive. Here is a practical method to turn hourly footfall into a staffing curve, so you have cover when it is busy and fewer wasted hours when it is quiet.
How to Choose a People-Counting System: A Buyer's Guide
Choosing a people-counting system comes down to five things: what hardware you have to buy, how you prove accuracy, how it handles privacy, what it integrates with, and how it is priced. This guide walks you through each one so you can compare vendors on the same terms.
How to Find Your Store's Real Peak Hours with Footfall Data
Sales reports show when you sold, not when you were busy. This guide shows how hourly and daily footfall data reveals your store's real peaks, including the browsers who never buy, and how to turn that into staffing and promotion decisions.
Dwell Time in Stores: What It Means and How to Measure It
Dwell time is one of the clearest signals of shopper engagement you can measure without asking anyone a question. This guide explains what long and short dwell tell you, how it is measured per zone anonymously, and how to act on it.
Footfall vs POS Data: Why Sales Alone Hide Half Your Store's Story
A sales report cannot tell the difference between a slow day and a busy day where nobody bought. This guide shows what footfall adds to your POS data, how the two combine into conversion, and why sales alone hide half of what happened in your store.
What Is Capture Rate in Retail and How Do You Improve It?
Capture rate tells you how good your storefront is at pulling people in off the street or mall walkway. This guide explains how it is calculated, what window and entrance changes do to it, and how to read it with illustrative example numbers.
Retail Conversion Rate: How to Measure and Improve It with Footfall Data
Conversion rate tells you how many of the people who walked in actually bought something. This guide shows you how to calculate it from footfall and POS data, what a healthy rate looks like for your store, and the practical levers that move it.
Footfall Analytics Explained: The Retail Metrics That Actually Drive Decisions
Footfall analytics is more than a visitor count. This guide walks through every metric that matters, from capture rate to dwell time to conversion, and tells you which business decision each one supports so you spend your time on the numbers that change outcomes.