Tag
#Conversion Rate
3 articles
Footfall vs POS Data: Why Sales Alone Hide Half Your Store's Story
A sales report cannot tell the difference between a slow day and a busy day where nobody bought. This guide shows what footfall adds to your POS data, how the two combine into conversion, and why sales alone hide half of what happened in your store.
What Is Capture Rate in Retail and How Do You Improve It?
Capture rate tells you how good your storefront is at pulling people in off the street or mall walkway. This guide explains how it is calculated, what window and entrance changes do to it, and how to read it with illustrative example numbers.
Retail Conversion Rate: How to Measure and Improve It with Footfall Data
Conversion rate tells you how many of the people who walked in actually bought something. This guide shows you how to calculate it from footfall and POS data, what a healthy rate looks like for your store, and the practical levers that move it.