Measure every area of your store, and how customers move between them.
Measure visitor numbers, how long customers stay, and the share of visitors who make a purchase, area by area. Then follow the paths that connect those areas, from entrance to checkout. The measurements are anonymous, and all video is processed on-site, inside your store.
Add-on for Heatmaps · Anonymous · Video stays on-site
Example view: the store divided into zones, with visitor numbers and time spent measured for each area.
Compare every area of your store.
Measure visitor numbers, how long customers stay, and the share of visitors who make a purchase for each zone, so your team can see which areas attract attention and which areas need work.
Traffic by area
Compare how many people visit each department, display, or service area.
Time spent by zone
Separate the areas people walk through from the areas where they actually spend time.
Compare across stores
Place the same zone side by side across departments and locations, or before and after a change.
See not only where customers go, but in what order.
Zones show where attention lands. Routes show how customers get there: the most common paths through your store, and the order in which customers move through it.
Common paths
The small number of routes that account for a large share of how customers move through the store.
Department flow
Which areas tend to lead customers to the next stop, and which areas tend to end the visit.
Sales funnels
Connect the entrance, zones, and checkout into a funnel, and see where customers leave along the way.
From entrance to checkout, step by step.
Connect zones together into a funnel and see how many customers continue through each stage. You can then compare the same funnel across departments and stores, or before and after a change.
- Build funnels from the entrance, through zones, to the checkout.
- Identify the stages where customers leave.
- Compare customer flow across departments and locations.
Example funnel. Stage widths represent the share of visits.
Zones and routes are calculated from anonymous movement: areas, common paths, and funnel stages, never individuals. CountPort does not use facial recognition and does not identify individuals. All video is processed on-site, inside your store, and is never uploaded; only the measurements you choose are sent on. Read privacy details ›
Turn areas and paths into informed decisions.
Define the zones that matter to you, see how customers move between them, and compare results before and after a layout change, using the cameras you already have. No new hardware is required.
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